What is a virtual social event and how to host one

Digital tools mean we can connect across distance and time in new ways. As tech becomes more intuitive, we’re increasingly playing online, both on our own and with others. It might be that you like to play online slots or join a group meditation on your lunch break over Teams. One of the new ways to connect with others is through virtual social events. These are becoming part of how many are staying in touch with friends across the map. But how do you host the perfect digital event? Here’s a look at what these are and how to make your next one lots of fun.

What is a virtual social event?

This is any group gathering that happens online rather than in a physical room. You use digital platforms, such as video calls, gaming servers or streaming tools to have live interactions with others. It could be anything from video conferencing (like Zoom) to live streaming (Twitch or Instagram).
You might want to host streaming parties, where everyone watches a film or TV show simultaneously while messaging or video-chatting. Or you could hold a virtual meetup or run competitive online events like gaming tournaments.

Why are virtual social events popular?

Recent UK stats reveal that there has been a surge in these digital gatherings, with these events growing economically. The UK virtual events market is forecast to expand, with a projected compound annual growth rate (CAGR) of around 21% from 2025 to 2030.
One of the main draws for online events is how accessible they are. You don’t need to commute, worry about location or manage last-minute cancellations due to travel or weather. If someone has a mobility restriction or lives far away, virtual events remove these barriers that are in place with in-person events. They’re also inclusive. Virtual events allow people from different locations to join. They make it easier to accommodate different schedules or time zones. Social media platforms like TikTok, Instagram and Reddit enhance this because you can use them to get ideas for events.

How to plan and host your own

1. Pick a theme or activity

This needs to match what your group enjoys. Maybe it’s a movie night, quiz, or simply a catch-up with music. Choosing something engaging helps shape everything else.

2. Select the right tech

If you want video chat, platforms like Zoom or Microsoft Teams work. For more casual events, Discord might be a better fit. If people are using VR, then ensure everyone has compatible headsets or apps. Test out the platform in advance to check audio and video quality.

3. Think carefully about your guest list

Limit the size if you want everyone to speak, and for bigger groups, you may need moderation or co-hosts. Send invites early, give people clear info: what to expect, what tech to have, what “dress code” (if any) or props.

4. Plan a fun agenda

It needs to have structure without being rigid. Plan in time for welcome and chat, the main activity, breaks, and maybe some surprises. Include interactive moments like polls and quizzes so people don’t feel passive.

5.Gamify it

Offer small prizes (virtual vouchers, funny awards), introduce friendly competition or challenges. Also, have a backup plan in case something goes wrong, such as the tech failing or someone being unable to connect. Make everyone feel welcome by encouraging participation. Ask quieter guests their views, rotate who leads certain parts and allow people to drop in/out.

Ready to play? You should be all set to host an entertaining event.