What is international e-commerce & how can you benefit from it?

April 17, 2019

Thanks to the internet, the world is getting smaller day by day. International e-commerce allows businesses to sell their products globally via the internet. Selling your products and services to international clients may seem like a daunting prospect at first and it certainly is challenging to build an international business presence by using traditional business methods. International e-commerce has made it possible for many businesses to reach an international audience without incurring immense effort or cost. 

What is international e-commerce - Rachel Nicole UK Blogger

How can your business start selling internationally? 

When considering to enter the international market, preparation is key. Although participating in international trade via an e-commerce model is much easier than doing so via other more traditional business models, the undertaking will require lots of research. In order to be successful in the international market, a business needs to understand its target market very well. While the internet closes the distance gap between your business and its international customers, the cultural gap and language barriers still remain. In order for a business to be successful in the vast global market distance, culture and language barriers need to be overcome. 

Smaller businesses can join the international ecommerce  arena by using products such as Shopify Plus to enable them to start selling their products worldwide. These products can be added to your existing website and allow you to sell products to customers in their language and currency, without the need to pay astronomical web development fees. 

Why should you opt for an e-commerce platform provider? 

Many e-commerce platform providers have developed platforms that are specifically aimed at helping a smaller business to enter the international arena. These platforms are easily integrated into your existing website and have all the critical features that you would need to operate your small business globally. Since the platforms are already compliant with international laws and regulations on trade, you do not need to worry about making sure that you are compliant before you start transacting. In a nutshell, using the right e-commerce platform can make selling internationally as easy as selling locally. 

Research study after research study has shown that consumers are becoming more and more open to purchasing products from international retailers via the internet. This phenomenon is not just applicable to big brand name businesses but also to smaller retailers. Many consumers have indicated that they prefer buying their goods and services on the internet instead of visiting the local store. As a small business, you cannot afford to be left behind, the giants of the e-commerce world have proven that international e-commerce is lucrative and growing. 

Partnering with an international e-commerce platform partner makes it easy and cost effective for smaller businesses to sell their products globally. The prohibitive costs of developing your own online retail platform can be avoided completely when you integrate an e-commerce solution into your existing website. Most service providers have various different pricing options and models so that you can suit the model that works best for your business. 


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Any items marked with an (*) have been gifted from a company, PR sample or paid for with a gift voucher. All opinions are my own and honest. Do not use content/photographs without my permission or credit.


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